Our Services
At Airadis, we provide comprehensive PR and Communications Analytics encompassing monitoring, performance measurement, and insights across earned, owned, employee, and social channels. Leveraging integrated analytics and advanced AI, we transform data into actionable intelligence, empowering your organization to make informed decisions, optimize strategies, and stay ahead in a rapidly evolving media landscape. From Brand analysis to competitive share of voice to employee sentiment, we can be surgical in our approach or scale to look across your entire comms ecosystem.
Measuring What Matters - Measure the Movement
MONITORING
Our global earned media monitor spans online, broadcast, and print media in over 90 languages. From tracking all mentions to focusing on the conversations that matter, you will stay informed with comprehensive coverage of how your brand is being perceived and how it compares to the broader industry or topic.
Earned Media/News
For social media, we look across all core channels, including X, Instagram, Facebook, YouTube, Reddit, TikTok, and LinkedIn. We can also track Alt Social and the dark web. Our focus is on tracking all brand mentions and conversations about your company, competitors, and industry. The analysis provides insight into the audience, influencers, channels, and narratives.
Earned Social
We monitor your owned channels (social and web) and paid social activity, focused on tracking performance and engagement. Our analysis helps you understand the effectiveness of your social and web content strategies and optimize your planning for better results.
Owned+Paid Social
Tracking internal engagement of employee communications and monitoring sentiment across external job sites helps monitor how your brand communication and key business moments impact employee satisfaction. Our analysis provides valuable feedback to improve your internal communication strategies.
Employee Comms
ANALYTICS
Gain comprehensive insights into the competitive and industry landscape, including Share of Voice and executive peer analysis. Leverage this information to enhance market positioning, understand competitor strategies, and make informed business decisions that boost your competitive edge.
Compete Landscape
Assess the value earned and the competitiveness of each social media channel for your brand across your industry. Is your message breaking through or muted by competition? Enhance your strategic decisions and content strategies and identify emerging trends so you can adapt to shifts in market dynamics and ensure your brand is relevant and competitive.
Channel / Media
Generate in-depth analyses of thought leadership across earned and social media. Understand how your brand and executives are perceived, and refine strategies to enhance influence and impact. What brands, execs, or key spokespeople are driving the conversation, and what journalists are telling the most engaging stories?
Thought Leadership
Receive detailed analysis of your brand's key messages and narrative pull-through in earned media coverage and social conversations. Understand the effectiveness of your messaging and its impact on audience engagement.
Message Pull Through
Access in-depth engaged audience and audience affinity analysis. Understand your audience, their interests, and how they engage with your brand. Use these insights to tailor communication strategies for maximum impact and engagement.
Audience
Identify key influencers and analyze their engagement to connect with the right voices. Gain insights into influencer performance and optimize strategies for impactful communications and PR efforts.
Influencer Analysis/ID
Through comprehensive brand research, analyze brand perception and trust. Gain detailed insights into how your brand is viewed, enabling the building of stronger relationships and enhancing your reputation.
Brand Perception
Measure the impact of your PR and communications strategies on search optimization. Gain insights into how efforts influence search rankings, visibility, and overall online presence, allowing for strategy optimization and better results.
Search Impact
Track the virality and sustained development of key industry themes and topics driving coverage. Understand what’s trending and why, enabling strategic engagement with the most impactful narratives and staying ahead of the curve.
Topics/Themes
REPORTING
Stay informed with our Daily News Digest. We deliver a daily email to key stakeholders, providing the latest brand, competitive, and industry news updates. Our tailored newsletters give you the pulse of the conversation and maintain a competitive perspective.
Daily Digest
Enhance your strategy with our Monthly/Quarterly Reporting Service. We provide in-depth trends, analysis, and impact metrics, offering insights into market developments. Our reports help you adjust your planning and strategy effectively, ensuring you stay agile and informed in a dynamic market.
Monthly/Quarterly Reports
Measure the impact of communications on your business with our Quarterly/Half-Yearly Executive Scorecard. This detailed scorecard provides key metrics and insights, helping executive stakeholders understand and enhance the effectiveness of their strategies.
Exec Scorecard
Elevate your decision-making with our Daily Executive Briefing. Delivered to executive stakeholders, it summarizes the latest brand, competitive, and industry news while providing in-depth analysis and insights. Understand key developments and their implications to make strategic, informed decisions and maintain your competitive edge. This service takes our Daily Digest newsletter to another level.
Exec Briefing
Our Ad Hoc Research Reports offer on-demand, in-depth analysis of audiences, influencers, channels, competitors, or themes. Using historical data, we develop insights to help you build effective communication strategies and make informed decisions.
Ad Hoc Research Report
Track the impact of major announcements with our campaign performance reporting. Covering one to two weeks after the news cycle starts, this report offers detailed metrics and analysis on audience engagement, media coverage, and overall campaign effectiveness, helping you optimize your strategies.
Campaign Performance
ENGINEERING
Our CommsTech Stack Management service optimizes your existing tools and technologies, ensuring they have brand and industry context and are tuned to support the measurement of your comms strategy. With experience across various solutions and strong core tech partnerships, we provide a comprehensive approach beyond standard customer support. We ensure your tech stack operates efficiently, maximizing the value and impact of your communications strategies.
CommsTech Management
Enhance your brand coverage with our advanced search boolean service. We generate and refine search booleans in over 40 languages to ensure you capture the most accurate and comprehensive brand mentions locally and globally across earned and social media.
Boolean Dev/Enhance
We help your company integrate generative AI into your analytic processes through custom solution development and off-the-shelf test, learn, and adoption support. Enhance your analytics with our tailored AI solutions, driving efficiency and innovation.
Gen AI/Comms CoPilot
Our service enhances your analytics process by building in automation and efficiency, ensuring seamless data flow across your communications organization. We empower your team by democratizing data, making insights accessible to everyone and driving smarter, faster decision-making.