Your trusted advisor in PR, comms, and marketing analytics. A modern measurement program requires modern tools and an innovative approach. Our integrated framework that brings together earned, social, and owned media data allows our approach to analytics and insight in partnership with you and your team, which sets us apart. Our true value is our relentless pursuit of accuracy and determination to deliver valuable integrated analysis and insight to drive improved strategy and measure business impact.

About Us

Join The Evolution

“At Airadis, we invite you to embrace the dual promise of Generative AI and brand value. Our global team of analysts, engineers, and solution architects believes you should always have access to the best data to drive strategy and measure impact. Let’s decode complexity, amplify impact, and redefine what’s possible. Together, we’ll navigate this transitional era, where data meets creativity and innovation fuels growth. ”
— Geoffrey Sidari (President & Founder)

Our Mission

At Airadis, we stand at the crossroads of tradition and innovation. As brands and agencies navigate the dynamic landscape of PR and communications, we recognize the pivotal role of Generative AI in shaping the future. Our mission is to empower our clients with data-driven insights and elevate brand value through strategic communication.

Our Core Principles:

  1. Generative AI Transformation: We are not merely observers of change; we are catalysts. Our firm specializes in guiding organizations through the transformative journey of integrating Generative AI in comms analytics. By harnessing the power of AI, we enable our clients to stay ahead of the curve. Whether it’s streamlining the Pulse of the news, looking to Shield the brand, or measuring the Business Impact of your strategy, we work with you to integrate generative AI into the analytic process. Hence, it becomes a strategic asset in the analysis and insights of your comms strategy.

  2. Efficiency and Value: Generative AI is not an end but a means to an end. We focus on effectiveness and efficiency. Our analytics framework seamlessly integrates AI-driven insights into your communication strategy. From brand analysis to competitive themes, we measure impact and identify opportunities. We aim to extract maximum value from every data point, transforming raw information into actionable strategies.

  3. Advanced Analytic Framework: We specialize in developing and implementing cutting-edge analytic frameworks tailored to the unique needs of PR and communications. Our integrated framework extracts meaningful patterns in your global brand conversation data and turns them into actionable intelligence.

  4. Democratized Data Access: We advocate for transparency and accessibility. Our firm ensures that data is not siloed within specific departments but is accessible across the entire organization. By democratizing data and building a path for comms CoPilot Gen AI solutions, we empower teams to make informed decisions, collaborate effectively, and drive impactful outcomes.

  5. Competitive Positioning: In a crowded marketplace, differentiation is key. Our analytics go beyond internal performance metrics. We benchmark your communication efforts against industry peers, identify gaps, and uncover competitive advantages. We identify your brand position by understanding market dynamics, audience behavior, and emerging trends.

  6. Learning from Data: Data is our compass. We don’t settle for activity reports; we seek insights. Our team dives deep into the multi-channel conversation, extracting patterns, correlations, and anomalies. We decode the “why” behind the numbers, enabling informed decision-making. Whether it’s crisis management, product launches, or reputation enhancement, we learn from the past to shape the future.

  7. Collaboration and Impact: Our journey is collaborative. We work alongside your teams, bridging gaps and fostering a culture of data literacy. Our impact extends beyond dashboards; it influences real-world outcomes. We measure success by clicks and conversions and the ripple effects of effective communication.

Our Leadership

Geoffrey Sidari
President & Founder

Background

  • With 25 years of experience in marketing and communications analytics, Geoffrey was named one of PRWeek's 2022 most innovative leaders in Comms Analytics (PRWeek Dashboard 25). As an innovative leader in PR/Communication analytics, he drives AI to measure the impact of brand conversations.

  • Before Airadis, he was the Managing Director of Data and Analytics at Prosek Partners. He supported private market and financial services clients by leveraging advanced analytic frameworks and generative AI solutions to deliver efficiency and value.

  • Before Prosek, he was the EVP of Analytics at WE Communications, where he managed a global team of 50 people and drove global analytics for clients like Intel, Microsoft, SAP, Nike, Lyft, Capgemini, and many more.

  • Before WE, he ran Airadis for 12 years, leading global teams in developing custom technology solutions and analytics for marketing groups at companies such as Microsoft, T-Mobile, and other midsize firms.

  • He has collaborated with leading global CCOs to define what world-class analytics services entail and has developed a proven global service model that is both affordable and scalable.

Global Team

  • 24-hour-a-day monitoring support

  • Continuous improvement across all tools

  • Data engineers and data analysts

  • Seamless support

Global Data

  • Industry-leading technology

  • AI + Humans working together

  • Local and Global Brand Conversations

  • Focused on measuring what matters