Consulting Framework
Our combined advanced analytics, AI-driven insights, and strategic expertise empower brands and agencies to build improved plans and strategies. By leveraging our comprehensive approach, clients gain a deep understanding of their communications impact, uncover opportunities for brand growth, and enhance their strategic planning. Our tailored solutions ensure you can make data-driven decisions, optimize your communications efforts, and drive significant business outcomes.
Enhance Analytics & Integrated AI
To ensure a successful and scalable analytic program, three core elements need to work in unison: adoption, accuracy, and trust. Airadis will work with you to define the core value of the analytic program and the goals, objectives, and impact the program is looking to deliver. From there, we will partner with your team and agencies to enhance your CommsTech engineering, either using our partner technology or optimizing the tools and technology you have in place today. Finally, we will measure what matters and deliver reports, scorecards, and insight that will help communicate the value of the brand communication strategy and the impact you are making in brand awareness and engagement.
Program Architecture + Evolution
Define What Matters
Measure What Matters
Our team will elevate your measurement framework and analytic capabilities. We'll thoroughly assess your current approach, review your tools and reports, and strategize on AI integration. Collaboratively, we'll design a roadmap to optimize your analytics framework, enhancing data-driven strategies and quantifying the business impact of your communication efforts.
Manage a continuous improvement model through strategic counsel, workshops & adoption support
Environment
Engineering
Build and Optimize
TOOLS – PEOPLE - AI
We manage the ROI of your media monitoring technology, focusing on maximizing the value of your current CommsTech solutions, including platforms like Meltwater. We navigate complex features and data gaps, working alongside you and your technology partners to enhance your investment. Our focus is on broadening access to data, ensuring consistency, and bolstering confidence in your analytics.
Maintain a high level of accuracy and ensure you can support a wide range of requests, reports, projects
Scorecard +
Reporting
Impact / Value
MEASURING THE MOVEMENT
As your partner, our focus is on measuring the activity and analyzing the movement. The reports we create focus on providing an overview of how the comms strategy is impacting the media and within the topic's competitive SOV. We work to uncover how your brand drives and expands awareness and engagement and drives business impact through your PR and communications strategy.
Deliver an impactful scorecard while streamlining moment and ad-hoc reporting support
Engagement Lifecycle
While not every project is the same we wanted to share with you are typical engagement project for a end to end engagement
Step 1 [1-3 Weeks]Audit/Assessment
Working with your internal teams and agency, we review your current tool stack, monitoring approach, and reporting. We will also interview key team members and stakeholders to gain additional perspectives on the measurement that matters and the gaps in expectations in the current delivery of analytics and insights.
Step 2 [1-2 Weeks]Analytic Gap Review
Our focus is to discuss what is working and outline where there are opportunities for improvement. Our Gap analysis and roadmap will discuss what is possible, what operational changes are needed along with the investment in tools and talent to make it happen
Step 3 [2-4 Weeks]Analytic Engineering
As part of the analytic transformation, we work to optimize the media monitoring tools you have in place or set up and optimize new tools that will allow us to monitor and measure the brand and industry conversation that matters to create a data set that will deliver the most insightful analysis. Depending on the number of competitors, languages, topics, and key messages that we need to monitor, the time to move through this set in the process could vary by 2-3 weeks.
Step 4 [1-2 Weeks]Establish a Baseline
Once the media monitoring solutions are set up and optimized, we will work to establish a new set of baseline metrics and KPIs that we will use to measure against as you work to optimize your comms programs. These baseline metrics will help us better measure the impact you are making on your awareness, engagement, competitive SOV, and other core metrics
Step 5 [MONTHLY or Quarterly]Scorecard/Reporting
From monthly and quarterly reports, we work to show the movement of your brand conversation and measure the impact you are driving across key KPIs. From competitive positioning, message pull-through, brand trust, and growth in awareness or engagement. Our reports help unpack the wins and misses. While our detailed reports help look across all comms activity, our scorecards help share key impact metrics with executive stakeholders to show the value the comms strategy delivers across the brand.
Step 6 [Ongoing]Continuous Improvement
Unless you do a one-time ad hoc report, an effective analytics program will require ongoing maintenance and continuous improvement. From boolean optimization as the conversations change to reports, alerts, and dashboard adjustments based on stakeholder feedback. These updates will drive confidence in the program and trust in the analysis